{"id":16191,"date":"2019-09-19T15:43:15","date_gmt":"2019-09-19T19:43:15","guid":{"rendered":"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/2024\/03\/13\/presse-la-connaissance-client-un-enjeu-majeur-2\/"},"modified":"2024-04-10T14:51:18","modified_gmt":"2024-04-10T18:51:18","slug":"presse-la-connaissance-client-un-enjeu-majeur-2","status":"publish","type":"post","link":"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/","title":{"rendered":"Customer knowledge: a major issue"},"content":{"rendered":"<p><span><span>&#8220;If the customer experience is not the exclusive engine of the transformation of the company, it is, nevertheless, one of the major elements. <br \/>Today, the experience is the first criterion of choice at the opportunity for a purchase cited by customers. If companies do not realize this, they will have difficulty differentiating themselves&#8230; &#8220;<\/span><\/span><\/p>\n<h6><span><span>Find the full article by Maurice Cautela in the special report on Customer Relations and Experience, at the heart of business strategy published by Le Point.<\/span><\/span><\/h6>\n<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/partenaires.lepoint.fr\/relation-et-experience-client\/pmp-conseil\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/uploads\/images\/article_maurice_2.png\" alt=\"article maurice 2\" width=\"652\" height=\"1874\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;If the customer experience is not the exclusive engine of the transformation of the company, it is, nevertheless, one of the major elements. Today, the experience is the first criterion&#8230;<\/p>\n","protected":false},"author":15,"featured_media":17397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-16191","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publications-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer knowledge: a major issue - PMP Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer knowledge: a major issue - PMP Strategy\" \/>\n<meta property=\"og:description\" content=\"&#8220;If the customer experience is not the exclusive engine of the transformation of the company, it is, nevertheless, one of the major elements. Today, the experience is the first criterion...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/\" \/>\n<meta property=\"og:site_name\" content=\"PMP Strategy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PMPStrategy\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T19:43:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T18:51:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pmpstrategy.com\/wp-content\/uploads\/l_dossier-experience-client-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"533\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Virginie Virginie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PMP_Strategy\" \/>\n<meta name=\"twitter:site\" content=\"@PMP_Strategy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Virginie Virginie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/#article\",\"isPartOf\":{\"@id\":\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/\"},\"author\":{\"name\":\"Virginie Virginie\",\"@id\":\"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/en\/#\/schema\/person\/9fbb9a61312ebfc092c7f6cfa4151fdd\"},\"headline\":\"Customer knowledge: a major issue\",\"datePublished\":\"2019-09-19T19:43:15+00:00\",\"dateModified\":\"2024-04-10T18:51:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/\"},\"wordCount\":86,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/en\/#organization\"},\"image\":{\"@id\":\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/pmpstrategy.com\/wp-content\/uploads\/l_dossier-experience-client-1-1.png\",\"articleSection\":[\"Publications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/\",\"url\":\"http:\/\/pmpstrategy.com\/en\/2019\/09\/19\/presse-la-connaissance-client-un-enjeu-majeur-2\/\",\"name\":\"Customer knowledge: a major issue - 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