In 2018, digital channels accounted for nearly 12% of sales, all industries combined. They account for 5 to 10% of the overall budgets of companies, or about 60% of their marketing budgets.
The growth of digital investments requires the cooperation of financial and digital teams to ensure their performance. It is essential for financiers to be trained in digital issues and concepts. Performance must be piloted through omnichannel.
Find the full article by Mathilde TIGNON and Alexis SZTEJNHORN:
Publication Le Journal Du Net :