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“If the customer experience is not the exclusive engine of the transformation of the company, it is, nevertheless, one of the major elements.
Today, the experience is the first criterion of choice at the opportunity for a purchase cited by customers. If companies do not realize this, they will have difficulty differentiating themselves… “

Find the full article by Maurice Cautela in the special report on Customer Relations and Experience, at the heart of business strategy published by Le Point.


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