London appointment strengthens firm’s media, digital infrastructure, and AI investment advisory across UK, Europe, and GCC markets
London, UK – February 12, 2026 — PMP Strategy has appointed Adil Parvez as Associate Partner in its London office, significantly expanding the firm’s capabilities in TMT investment advisory and commercial due diligence at a time when AI-driven transformation and digital infrastructure consolidation are reshaping deal complexity across Europe and the Middle East.
The move reinforces PMP Strategy’s commitment to delivering hands-on, execution-focused advisory that bridges the gap between deal thesis and portfolio value creation—particularly critical as traditional due diligence models struggle to assess AI-enabled business models and converging digital infrastructure assets.
Adil brings over 15 years of specialized TMT strategy experience, having led more than 100 assignments spanning digital infrastructure, media production and distribution, advertising, entertainment, technology software, and data services across Europe, the Middle East, and North America. His track record includes advising global private equity investors and operators on high-stakes commercial due diligence and strategy engagements in fast-evolving markets.
Proven Expertise Across the Investment Lifecycle
Most recently, Adil served as Principal at a tier-one consulting strategy company in London, where he led commercial due diligence and strategy engagements across the TMT space, from digital infrastructure, media production, distribution, advertising, and entertainment to technology software, digital, and data services. His work has supported global private equity investors and operators in making high-impact decisions in fast-evolving markets.
Prior to that, Adil held leadership roles at Strategy& (formerly Booz & Company) and Monitor Deloitte, where he advised telecom and media giants, digital authorities and sovereign wealth funds on TMT sector strategy, policy, national digital and sports transformation programs, TMT sector investments, and large-scale digital ventures.
At PMP Strategy, Adil will lead TMT due diligence and strategy engagements, deepen the firm’s UK-Europe-GCC capabilities, mentor the growing consultant team, and contribute to the firm’s thought leadership agenda.
“I’m thrilled to join PMP Strategy at such a pivotal stage in its journey. This is a consultancy built for a new era — entrepreneurial, agile, practical, hands on, and unafraid to challenge legacy thinking. What excites me most is the opportunity to help clients in the TMT sector to turn bold ideas into tangible outcomes, harness new
technologies, and to shape a business that truly bridges the gap between strategy and execution across the
UK, Europe and the GCC.”
Strengthening UK and International Growth
This appointment is part of PMP Strategy’s broader expansion across key TMT markets, enabling the firm to serve clients with both local market expertise and international best practices across the UK-Europe-GCC corridor.
“Adil’s arrival significantly strengthens our ability to serve clients who are navigating the most complex challenges in TMT today, from infrastructure monetization to media consolidation to AI-driven transformation,” said Reef Read, Partner, PMP Strategy UK. “His deep expertise in commercial due diligence and his track record advising investors and operators across Europe and the Middle East make him an invaluable addition to our team. We’re thrilled to have him on board.”
With this appointment, PMP Strategy continues to expand its capabilities to meet growing demand for advisory that combines strategic rigor with operational execution—delivering the tangible, lasting impact that today’s TMT investments require.
About PMP Strategy
PMP Strategy is an independent strategic management consulting firm distinguished by Partners who bring C-level operational experience and combine deep sector expertise with strategic rigor to deliver tangible, lasting impact.
For over twenty years, we have served as trusted advisors to executive committees and investors across North America, Europe, the Middle East, and Africa. We specialize in five key sectors where transformation is most critical: Telecoms, Media & Technology (TMT), Private Equity, Financial Institutions, Transport & Mobility, and Industry & Energy. Our Transversal Performance practice leads complex, cross-sector transformation programs, while our Innovation Lab—a dedicated team of AI experts—supports client engagements worldwide from our headquarters in Paris and our network of international offices.
Our approach is built on partnership—designing tailored strategies alongside clients and working hand in hand to drive implementation, delivering measurable results that evolve with their ambitions. Learn more at www.pmpstrategy.com
Press Contact:
Jennifer Campbell
+33 6 32 05 14 27
jcampbell@pmpstrategy.com
