Seasoned telecoms and technology transformation leader brings global expertise to North American clients across Telecom, Media and Technology
New York, March 4, 2026 — PMP Strategy, the international strategy consultancy, today announces the appointment of Adam Hales as Associate Partner, based in its New York office. With over 16 years of leadership experience in the Telecom Media and Technology (TMT) sector, Adam brings an exceptional track record of driving transformational value for operators, media groups and technology players across four continents.
Adam joins PMP Strategy from Kearney, where he served as Senior Principal within the TMT practice. Prior to that, he was a Partner at Boston Consulting Group (BCG) in New York, and an Associate Partner at Delta Partners, advising clients across Europe, Africa and the Middle East. He began his career at A.T. Kearney spanning roles in New York, Paris, Amsterdam and Sydney.
Adam’s engagements have consistently delivered measurable impact, and he brings depth in the issues that define the TMT agenda today: 5G monetization in B2B2X and Edge Cloud environments, network modernization, enterprise ICT strategy, convergent product propositions, and large-scale organizational transformation. His experience in holding interim C-level executive roles across innovative Tech & Telco companies provides a rare “hands-on” and entrepreneurial lens to his consulting work.
Holding an MBA from Melbourne Business School and IESE Business School (University of Navarra, Barcelona), and a bachelor’s degree in engineering from the University of Adelaide, Adam combines rigorous analytical foundations with the strategic vision and client relationship skills expected at the most senior levels of the industry.
Denis Lafarge, Managing Partner, PMP Strategy North America, commented: “Adam is exactly the type of advisor that our TMT clients need at their side right now. He combines the intellectual rigor of top-tier consulting with genuine operational credibility, having sat alongside — and at times within — leadership teams facing the most complex transformation challenges in the industry. We are delighted to welcome him to PMP Strategy.”
Adam Hales added: “In this new era of digital infrastructure and services, joining a world class team of experts in order to truly innovate, unlock and drive value capture — in collaboration across a diverse client base — is a super exciting opportunity.”
As the TMT sector enters a defining period — shaped by the race to monetize 5G, the explosive growth of digital infrastructure, and the convergence of AI with connectivity — the gap between strategic ambition and real-world results has never been more consequential. With Adam Hales on its North American team, PMP Strategy reinforces its position as the partner of choice for TMT leaders who need more than advice: organizations that demand rigorous thinking, deep sector fluency, and the hands-on expertise to drive transformation from boardroom decision to lasting impact.
About PMP Strategy
PMP Strategy is an independent strategic management consulting firm distinguished by top management who bring C-level operational experience and combine deep sector expertise with strategic rigor to deliver tangible, lasting impact.
For over two decades, we have served as trusted advisors to executive committees and investors across North America, Europe, the Middle East, and Africa. We focus on sectors where complexity and disruption create opportunities : Telecoms, Media & Technology (TMT), Digital Infrastructure, Software, Private Equity, Financial Institutions, Transport & Mobility, and Industry & Energy.
Our Transversal Performance practice leads complex transformation programs across functions and geographies. Our Innovation Lab—dedicated to AI strategy, risk, and value creation—supports clients globally.
Our approach is built on partnership—designing tailored strategies alongside clients and working hand in hand to drive implementation, delivering measurable results that evolve with their ambitions.
Learn more at www.pmpstrategy.com
Press Contact:
Jennifer Campbell
+33 6 32 05 14 27 (whatsapp)
jcampbell@pmpstrategy.com
