Friday April 12th 2019 from 8:30 am to 10:30 am (Paris 2)
A conference for CFOs and CDOs on managing the digital budget.
CFOs and CDOs, become partners of the performance!
The digital budget and its management over the year are too often a field of discord between Financial Directors and Directors of Digital.
How establish a dialogue around value and ROI? Experts from the worlds Digital and Financial will present their vision of the key components of the digital budget and present their levers of optimization:
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How is the digital budget developed?
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What are the departments involved and according to which division of responsibilities?
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How to align the distribution of the digital budget with the priorities strategic and business?
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How to optimize the performance of digital spending together IT webmarketing?
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What are the best practices and tools for managing activities digital?
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How to co-pilot the budget and adjust it during the year to meet the challenges of performance and activity
