Capital client
Digitize and personalize the omnichannel customer experience to develop the customer capital of each company
Digital & Innovation Marketing at Arval
"PMP’s teams helped us to define and implement our relational marketing strategy on an international scale, across all of our Corporate and Individual markets. They provide us with vital support on both strategy and the coordination of implementation within each country."
Director Life Insurance at SIACI SAINT HONORE
"PMP helped us set up a new omni-channel contact management tool geared towards improving productivity, monitoring and also broadening customer knowledge. Their understanding of our needs, the expectations and concerns of the teams, the autonomy and interpersonal skills of their consultants, were key elements behind the success of the project and the adoption of it by our teams."
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Our offer
Devise a distinct, unique customer experience
Determine customer goals and “promise”
Involve customers and staff by using collaborative and agile methods
Define relational strategy and the customer omni-channel itinerary
Harness the potential of data (Big data, IA, NLP, DataViz…)
Test and improve on an on-going basis
Get it up and running and break new ground
Use strategy and business needs as starting points for finding the best possible solutions (CRM, Marketing Automation, managing omni-channel contacts, …)
Rally round and involve employees from the project’s very outset
Devise a data strategy based on business, customer and operational challenges
Integrate innovations (Chatbot, dialog, IA, RPA, …)
Get the client base moving and personalize contact
Take full advantage of all levers to build a better understanding of each customer and their expectations
Tailor input to each individual customer, to take into account his/her profile, expectations, the issues and value he/she represents
Incorporate the customer promise at every point of contact
Develop the loyalty and value of each customer and rethink loyalty
Demonstrate the customer promise at every point of contact and bring value to the customer throughout his lifecycle
Drive the company’s performance and commitment
Translate the customer “promise” into concrete commitments that involve all of the company’s divisions
Exploit the full potential of data to analyse key performance areas
Improve qualitative, economic, operational and financial performance
Involve employees in a continuous and responsive improvement initiative and in a performance-led culture
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