{"id":15325,"date":"2020-05-29T10:50:34","date_gmt":"2020-05-29T14:50:34","guid":{"rendered":"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/2024\/03\/11\/the-importance-of-the-customer-effort-score-in-customer-loyalty\/"},"modified":"2024-04-10T11:21:26","modified_gmt":"2024-04-10T15:21:26","slug":"l-importance-du-customer-effort-score-dans-la-fidelisation-client-2","status":"publish","type":"post","link":"https:\/\/pmpstrategy.com\/en\/2020\/05\/29\/l-importance-du-customer-effort-score-dans-la-fidelisation-client-2\/","title":{"rendered":"The importance of the Customer Effort Score in customer loyalty"},"content":{"rendered":"<p class=\"IM_p1\"><a href=\"https:\/\/translate.googleusercontent.com\/translate_c?depth=1&amp;pto=aue&amp;rurl=translate.google.com&amp;sl=fr&amp;sp=nmt4&amp;tl=en&amp;u=https:\/\/pmpconseil.sharepoint.com\/:b:\/g\/EemPIINFDeFCuVQ1skgbJ-UB-IbeT8jE5leyde5dCAZTbA%3Fe%3DiMohzM&amp;usg=ALkJrhi1tKKrw3c4lvH9TM5eXjwAAtlPhQ\"><span><span>Download the PMP x Mediatech-cx presentation<\/span><\/span><\/a><\/p>\n<p><span><span>A few weeks ago,&nbsp; <\/span><\/span><b><span><span>PMP <\/span><\/span><\/b><span><span>&nbsp;and&nbsp; <\/span><\/span><b><span><span>Mediatech-cx joined forces to present&nbsp; <\/span><\/span><\/b><span><span>the results of a&nbsp; <\/span><\/span><b><span><span>study carried out in January 2020 <\/span><\/span><\/b><span><span>&nbsp;with a representative panel of&nbsp; <\/span><\/span><b><span><span>2,080 people <\/span><\/span><\/b><span><span>, in which you found comparisons of&nbsp; <\/span><\/span><b><span><span>CES on different customer journeys. <\/span><\/span><\/b><span><span>&nbsp;and&nbsp; <\/span><\/span><b><span><span>NPS\u00ae from several brands <\/span><\/span><\/b><span><span>, in different business sectors, including&nbsp; <\/span><\/span><b><span><span>Energy <\/span><\/span><\/b><span><span>,&nbsp; <\/span><\/span><b><span><span>Banking <\/span><\/span><\/b><span><span>,&nbsp; <\/span><\/span><b><span><span>Insurance <\/span><\/span><\/b><span><span>,&nbsp; <\/span><\/span><b><span><span>Telecoms <\/span><\/span><\/b><span><span>&nbsp;and&nbsp; <\/span><\/span><b><span><span>Transport<\/span><\/span><\/b><span><span> during a webinar.<\/span><\/span><\/p>\n<p><i><span><span>Net Promoter Score and NPS are registered trademarks of&nbsp; <\/span><\/span><\/i><i><span><span>Bain &amp; Company, Inc., Satmetrix Systems, Inc., Reichheld Fred<\/span><\/span><\/i><\/p>\n<p><span><span>IT Social and L&#8217;Agefi discuss the results of our study and the importance of improving its CES in the customer loyalty process.<\/span><\/span><\/p>\n<\/p>\n<p><a href=\"https:\/\/itsocial.fr\/metiers\/marketing\/ameliorer-son-customer-effort-score-pour-fideliser-ses-clients\/\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left\" src=\"\/wp-content\/uploads\/images\/article_itsocial_v2.PNG\" alt=\"article itsocial v2\" width=\"420\" height=\"393\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;&nbsp;<a href=\"https:\/\/pmpconseil.sharepoint.com\/:b:\/g\/EeS-nJX4wRhKqsbDXPQfl2QBQhAwhkjyAjEqn0aDwzeBeQ?e=eYPvDx\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/images\/article_agefi.PNG\" alt=\"article agefi\" width=\"322\" height=\"320\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Download the PMP x Mediatech-cx presentation A few weeks ago,&nbsp; PMP &nbsp;and&nbsp; Mediatech-cx joined forces to present&nbsp; the results of a&nbsp; study carried out in January 2020 &nbsp;with a representative&#8230;<\/p>\n","protected":false},"author":17,"featured_media":17828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[93],"tags":[],"class_list":{"0":"post-15325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-digital-data-customer-experience"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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