{"id":16122,"date":"2017-01-05T07:45:36","date_gmt":"2017-01-05T12:45:36","guid":{"rendered":"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/2024\/03\/13\/gare-routieres-un-frein-au-developpement-des-cars-macron-2\/"},"modified":"2024-04-10T16:13:37","modified_gmt":"2024-04-10T20:13:37","slug":"gare-routieres-un-frein-au-developpement-des-cars-macron-2","status":"publish","type":"post","link":"https:\/\/pmpstrategy.com\/en\/2017\/01\/05\/gare-routieres-un-frein-au-developpement-des-cars-macron-2\/","title":{"rendered":"bus stations, a brake on the development of “Macron” coaches?"},"content":{"rendered":"
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The recent development of \u201cMacron\u201d coaches has highlighted the urgent need for modernization of bus stations, infrastructures long neglected by the public authorities. <\/span>The transformation of mobility behavior and the increase in flows associated with these new transport services are putting connection nodes, and in particular bus stations, back at the center of concerns. <\/span>Will they be synonymous with comfort and conviviality tomorrow?<\/span><\/span><\/h3>\n

NEW MOBILITIES CAUSE NEW INTERCONNECTION NEEDS, IN PARTICULAR FOR ROAD STATIONS<\/span><\/span><\/strong><\/p>\n

Public actors have long focused on the development of \u201conline\u201d transport infrastructures. The recent development of new modes of mobility has generated new interconnection needs between private modes and public transport modes. From now on, it is no longer a question of developing infrastructure, but of improving access and use by the various services that address mobility needs: carpooling, car-sharing, coach transport, public transport networks. Thus, investments are now focused on the nodes of the networks to adapt them to the growth in traffic and the needs of travelers (multiplication of PEM projects, investment in 3G \/ 4G \/ WiFi telecom infrastructures,development of shops in the main train stations, etc.) and in particular at bus stations.<\/span><\/span><\/p>\n

These nodes are at the same time places of intermodality, life and services, and exist in different forms which all have their specificities <\/span><\/span><\/strong>[1]<\/span><\/em><\/strong><\/span> <\/span><\/em><\/p>\n

\"station<\/p>\n

NEW INTEREST FOR COACHES REPLACES ROAD STATIONS  <\/span><\/span><\/strong>IN THE CENTER OF DEBATES<\/span><\/span><\/strong><\/p>\n

The law for growth, activity and equal economic opportunities, known as the “Macron” law of August 7, 2015, has changed the situation for coach transport. The deregulation of the sector has attracted investors wishing to find new markets. Anxious to mark a departure from \u201cold-fashioned\u201d coaches, the 3 major players in the market, Flixbus (independent German company, market leader), Ouibus (subsidiary of the SNCF operator) and Isilines (subsidiary of the operator Transdev) have endeavored to develop a modern image by investing in communication, in the design of equipment and by offering modern services, in particular via mobile applications.<\/span><\/span><\/p>\n

More than a year later, it is clear that the \u201cMacron\u201d coaches have widely established themselves in the French transport landscape and that the opening of the market has been a success thanks in particular to an aggressive pricing policy. <\/span>With 193 cities served by 257 regular lines making it possible to make 1105 separate direct connections * as of June 30, 2016 *, these new services quickly spread across the country and found their customers with more than 3.4 million passengers transported and \u20ac 40 million in turnover in less than a year, according to ARAFER [2]. <\/span>Road passenger transport has seen an unprecedented evolution for 20 years.<\/span><\/span><\/p>\n

A new market penalized by unsuitable bus stations<\/span><\/span><\/strong><\/p>\n

Not well suited to long-distance transport, particularly at night, bus stations are therefore faced with specific challenges linked to the growth of their activity, unlike airports or stations, for example, whose flows are generally stabilized. <\/span>They therefore justify special attention with regard to the development of mobility services.<\/span><\/span><\/p>\n

Long-distance road transport is characterized in terms of needs at the level of bus stations, compared to \u201cclassic\u201d urban and interurban links, among others by:<\/span><\/span><\/p>\n