I<\/p>\n
It is now necessary to secure the success of agile innovation. <\/span>The objective of traditional companies: to shorten innovation cycles by staying the course.<\/span><\/span><\/p>\n When it comes to creation and innovation, mistakes cost too much. The industrial vision of innovation is based on the risk associated with the heavy commitment of capital. To reduce this risk, the innovation processes that have been put in place historically were based on a rigorous methodology. This is particularly the case in IT, where the IT department took full control of IT projects with implications on nested and proprietary systems, the famous legacy systems. Faced with high financial and industrial risks, this approach has long made it possible to secure the correspondence in the smallest details between the business need expressed and the achievement.<\/span><\/span><\/p>\n Even for marketing innovations, potentially less structuring industrially, but mobilizing <\/span><\/span>budgets that <\/span><\/span><\/a> could reach several hundreds of millions (as for the global launch of a new fragrance), the design phase was weighed down and lengthened by studies and customer tests. border any risk of commercial failure.<\/span><\/span><\/p>\n “If I had done customer studies, I would never have launched the Walkman”<\/span><\/span><\/p>\n<\/blockquote>\n This quote from Akio Morita, founding CEO of Sony, created a first gap. The launch of the Walkman finally demonstrated that the customer is able to visualize and appreciate incremental evolutions <\/span><\/span>on a product <\/span><\/span><\/a> or a service which he already uses. But asking him to project himself into the virtual use of a product that does not yet exist, and which he has consequently always been able to do without, amounts to asking the client for a project of projection that is not his.<\/span><\/span><\/p>\n Digital innovation cycles have been considerably shortened and accelerated, driven <\/span><\/span>by web<\/span><\/span><\/a> leaders <\/span>. <\/span>Traditional players are now looking to put in place agile innovation methods, both to try to keep up with the pace of pure digital players and because these methods, as light as they are new, have an attractive effect on decision-makers. <\/span>A one-day open innovation session in “hackathon” mode with young students is still more exciting than a laboratory research phase lasting several months!<\/span><\/span><\/p>\n\n
Festina slow or hurry slowly<\/span><\/span><\/h2>\n