{"id":16184,"date":"2019-07-22T08:34:48","date_gmt":"2019-07-22T12:34:48","guid":{"rendered":"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/2024\/03\/13\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/"},"modified":"2024-04-10T14:52:42","modified_gmt":"2024-04-10T18:52:42","slug":"presse-la-guerre-des-canaux-n-aura-pas-lieu-2","status":"publish","type":"post","link":"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/","title":{"rendered":"The canal war will not take place!"},"content":{"rendered":"<p><span><span>In 2018, digital channels accounted for nearly 12% of sales, all industries combined. <\/span><span>They account for 5 to 10% of the overall budgets of companies, or about 60% of their marketing budgets.<\/span><\/span><\/p>\n<p><span><span>The growth of digital investments requires the cooperation of financial and digital teams to ensure their performance. <\/span><span>It is essential for financiers to be trained in digital issues and concepts. <\/span><span>Performance must be piloted through omnichannel.<\/span><\/span><\/p>\n<p><span style=\"color: #ff6600;\">Find the full article by Mathilde TIGNON and Alexis SZTEJNHORN:<\/span><\/p>\n<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/pmpconseil.sharepoint.com\/:b:\/g\/EcaWkjdwx35BhqFPAHpZ37cBoVE6elJIDTBM27mIT1hP_Q?e=xJTSrG\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"\/wp-content\/uploads\/images\/digital_vs_finance-compressed.jpg\" alt=\"digital vs finance compressed\" width=\"939\" height=\"639\" \/><\/a><\/p>\n<\/p>\n<p><strong>Publication Le Journal Du Net :<\/strong><\/p>\n<p><a href=\"https:\/\/www.journaldunet.com\/management\/expert\/71518\/equipes-digitales-vs--equipes-financieres---la-guerre-des-canaux-n-aura-pas-lieu.shtml\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/images\/article_journal_du_net.PNG\" alt=\"article journal du net\" width=\"363\" height=\"295\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2018, digital channels accounted for nearly 12% of sales, all industries combined. They account for 5 to 10% of the overall budgets of companies, or about 60% of their&#8230;<\/p>\n","protected":false},"author":15,"featured_media":17449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[78],"tags":[],"class_list":{"0":"post-16184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-publications-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The canal war will not take place! - PMP Strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The canal war will not take place! - PMP Strategy\" \/>\n<meta property=\"og:description\" content=\"In 2018, digital channels accounted for nearly 12% of sales, all industries combined. They account for 5 to 10% of the overall budgets of companies, or about 60% of their...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/\" \/>\n<meta property=\"og:site_name\" content=\"PMP Strategy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PMPStrategy\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T12:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T18:52:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pmpstrategy.com\/wp-content\/uploads\/digital_vs_finance-compressed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1649\" \/>\n\t<meta property=\"og:image:height\" content=\"1122\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Virginie Virginie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PMP_Strategy\" \/>\n<meta name=\"twitter:site\" content=\"@PMP_Strategy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Virginie Virginie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/\"},\"author\":{\"name\":\"Virginie Virginie\",\"@id\":\"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/en\/#\/schema\/person\/9fbb9a61312ebfc092c7f6cfa4151fdd\"},\"headline\":\"The canal war will not take place!\",\"datePublished\":\"2019-07-22T12:34:48+00:00\",\"dateModified\":\"2024-04-10T18:52:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/\"},\"wordCount\":86,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/live-pmp-vitrine-1.pantheonsite.io\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pmpstrategy.com\/wp-content\/uploads\/digital_vs_finance-compressed.jpg\",\"articleSection\":[\"Publications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/\",\"url\":\"https:\/\/pmpstrategy.com\/en\/2019\/07\/22\/presse-la-guerre-des-canaux-n-aura-pas-lieu-2\/\",\"name\":\"The canal war will not take place! 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