{"id":18969,"date":"2024-12-04T04:03:51","date_gmt":"2024-12-04T09:03:51","guid":{"rendered":"https:\/\/pmpstrategy.com\/?p=18969"},"modified":"2025-01-08T08:55:23","modified_gmt":"2025-01-08T13:55:23","slug":"pmp-strategy-and-cisac-unveil-the-first-global-study-on-the-economic-impact-of-generative-ai-in-the-music-and-audiovisual-industries","status":"publish","type":"post","link":"https:\/\/pmpstrategy.com\/en\/2024\/12\/04\/pmp-strategy-and-cisac-unveil-the-first-global-study-on-the-economic-impact-of-generative-ai-in-the-music-and-audiovisual-industries\/","title":{"rendered":"PMP Strategy and CISAC unveil the first global study on the economic impact of Generative AI in the Music and Audiovisual Industries"},"content":{"rendered":"\n<p><strong>How will Generative AI impact the Music and Audiovisual sectors, especially human creators revenues? <\/strong><strong>\ud83c\udfb6<\/strong><strong> <\/strong>\ud83c\udfac<\/p>\n\n\n\n<p>In collaboration with CISAC, PMP Strategy is publishing the first-ever global Gen AI impact study on creators in the Music and Audiovisual industries. While Generative AI unlocks new opportunities for creative industries, it raises substantial issues for creators\u2019 protection and remuneration.<\/p>\n\n\n\n<p>This multi-repertoire and global initiative analyses the evolution of the music and audiovisual Gen AI market over the next 5 years, and how it is set to have a multi-billion dollar impact on revenue streams for creators, from songwriters and composers to translators, directors, and screenwriters.<\/p>\n\n\n\n<p>\ud83d\udca1<strong> <\/strong>Key highlights:<\/p>\n\n\n\n<p>\ud83d\udc49 The burgeoning <strong>Gen AI content market in Music and Audiovisual is set to grow exponentially<\/strong>, from \u20ac3 billion now to <strong>\u20ac64 billion in 2028<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udc49<strong> <\/strong><strong>Gen AI outputs could put up to 24% of music and audiovisual creators&#8217; revenues at risk by 2028<\/strong>, a cumulative <strong>loss of \u20ac22 billion <\/strong>over 5 years.<\/p>\n\n\n\n<p>\ud83d\udc49<strong> Revenues of Gen AI services <\/strong>in music and audiovisual are projected to double each year, rising from \u20ac0,3 billion to \u20ac9 billion in 2028.<\/p>\n\n\n\n<p>Despite providing the creative fuel of the Gen AI content market, music and audiovisual creators will not benefit from the Gen AI revolution: they risk losing a large share of their income due to Gen AI&#8217;s substitutional impact on human-made works, while they will not be compensated for the unlicensed use of their works by tech companies.&nbsp;<\/p>\n\n\n\n<p>In this transformative era, it&#8217;s crucial to strike a balance that fosters innovation while safeguarding the creative community. CISAC calls on policymakers to establish a legal framework to ensure transparency in Gen AI services and fair remuneration for creators.<\/p>\n\n\n\n<p>The study was commissioned by CISAC (International Confederation of Societies of Authors and Composers), the largest global network of collective of authors\u2019 societies with over 6 million creators worldwide, represented by its President and ABBA co-founder Bj\u00f6rn Ulvaeus. <\/p>\n\n\n\n<p>\ud83d\udce5 Full study available <a href=\"https:\/\/share.hsforms.com\/1GYptXwHWTGmwlGXVNQF7oA4b0kg\">here<\/a>.<\/p>\n\n\n\n<p><strong>Press contact :<\/strong>&nbsp;<br>Jennifer Campbell&nbsp;<br>+33 6 32 05 14 27&nbsp;<br><a href=\"mailto:jcampbell@pmpstrategy.com\" target=\"_blank\" rel=\"noreferrer noopener\">jcampbell@pmpstrategy.com<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will Generative AI impact the Music and Audiovisual sectors, especially human creators revenues? \ud83c\udfb6 \ud83c\udfac In collaboration with CISAC, PMP Strategy is publishing the first-ever global Gen AI impact&#8230;<\/p>\n","protected":false},"author":6,"featured_media":18970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"cybocfi_hide_featured_image":"yes","footnotes":""},"categories":[103,114,115,93,74,76,78],"tags":[],"class_list":{"0":"post-18969","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-a-la-une-en","8":"category-a-la-une-en-3","9":"category-actu-en-2","10":"category-digital-data-customer-experience","11":"category-en","12":"category-news","13":"category-publications-en"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PMP Strategy and 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the first-ever global Gen AI impact...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pmpstrategy.com\/en\/2024\/12\/04\/pmp-strategy-and-cisac-unveil-the-first-global-study-on-the-economic-impact-of-generative-ai-in-the-music-and-audiovisual-industries\/\" \/>\n<meta property=\"og:site_name\" content=\"PMP Strategy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PMPStrategy\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-04T09:03:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T13:55:23+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/pmpstrategy.com\/wp-content\/uploads\/visuels-43-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ksenija Boskovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" 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