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Conference - CDO and CFO how to co-pilot digital performance ?

Friday April 12th 2019 from 8:30 am to 10:30 am (Paris 2)

A conference for CFOs and CDOs on managing the digital budget.

CFOs and CDOs, become partners of the performance!

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PMP invit 1204 BAT ENG 2

 The digital budget and its management over the year are too often a field of discord between Financial Directors and Directors of Digital.

How establish a dialogue around value and ROI? Experts from the worlds Digital and Financial will present their vision of the key components of the digital budget and present their levers of optimization:

  • How is the digital budget developed?

  • What are the departments involved and according to which division of responsibilities?

  • How to align the distribution of the digital budget with the priorities strategic and business?

  • How to optimize the performance of digital spending together IT webmarketing?

  • What are the best practices and tools for managing activities digital?

  • How to co-pilot the budget and adjust it during the year to meet the challenges of performance and activity

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