GAFA have revolutionized the customer experience. Through the use of mobile phones, “friendly” user interfaces and above all the knowledge and personalization resulting from their mastery of data, in less than 10 years, the giants of the net have become our best friends, indispensable, ubiquitous, considerate and full of consideration.
Find the full article by Joël Plat in the AFRC blog for Customer Relations and Experience.
