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E-commerce, a way of salvation for retailers in the face of the crisis?

More weakened than ever by COVID-19, after the successive episodes at the end of 2019, some retailers are now playing for their survival and seeking to quickly shift their turnover from stores to e-commerce.

But in this very specific context, they are faced with the challenges of attracting customers on a massive scale to this channel and securing the quality of service.

4 pillars must be worked on quickly in test and learn mode to arrive at the right device.

An article by Emmy-Lou Nicolaï and Marine Trillat, managers at PMP, published in Comarketing News, MyDigitalWeek and Ecommerce Mag.

article emmylou marine comarketing news  article emmy lou marine my digital week  e commerce mag

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