More weakened than ever by COVID-19, after the successive episodes at the end of 2019, some retailers are now playing for their survival and seeking to quickly shift their turnover from stores to e-commerce.
But in this very specific context, they are faced with the challenges of attracting customers on a massive scale to this channel and securing the quality of service.
4 pillars must be worked on quickly in test and learn mode to arrive at the right device.
An article by Emmy-Lou Nicolaï and Marine Trillat, managers at PMP, published in Comarketing News, MyDigitalWeek and Ecommerce Mag.
