The success of industrial and energy transformations depends on a nuanced understanding of both public and private dynamics. With this dual perspective, Rita Mahfoudi joins PMP Strategy to help bridge national ambitions with market realities.
Casablanca, March 31, 2026 — PMP Strategy is proud to welcome Rita Mahfoudi as Senior Advisor. A former Director of Business Climate Improvement at the Ministry of Investment and advisor to two successive Ministers of Industry and Investment, Rita has been at the heart of Morocco’s most consequential economic decisions. She brings a rare profile with deep experience in public policy, investment, and industrial and energy transformation.
Rita’s expertise is precisely in the most strategic economic transformations in Morocco today:
- Energy transition and renewable energies
- Green hydrogen and industrial decarbonization
- Industrial ecosystems and development of structuring projects
- Investment facilitation in Morocco and Africa
- Public-private partnerships and institutional engineering
“Rita Mahfoudi’s arrival marks a key milestone in the growth of our presence across the MEA region. Her deep knowledge of the region’s stakeholders, territories, and transformation dynamics — combined with her ability to operate at the interface between strategy and institutions — makes her a decisive force in helping our clients create lasting value.” says Housni Zniber, Partner and Managing Director, PMP Strategy.
As founder of Vision2Impact, Rita Mahfoudi fully shares PMP Strategy’s DNA: a commitment to accompanying clients over the long term, from the most demanding strategic recommendations through to operational implementation, grounded in hands-on field experience that makes the difference.
“Rita’s expertise and her nuanced understanding of industrial and energy ecosystems brings rare expertise to PMP Strategy. She will enable us to support industrial leaders who are turning energy transition and decarbonization into genuine levers of competitiveness in Morocco and Africa.” adds Irina Pascutto, Partner, Industry.
“I am delighted to be joining forces with PMP Strategy — a firm with true international reach and multi-disciplinary expertise — to scale high-impact industrial and energy transformation projects. Morocco is establishing itself as a regional energy and industrial hub, and its competitive ecosystem makes it one of the continent’s most strategic countries for energy transition and decarbonization.” declares Rita Mahfoudi, Senior Advisor, PMP Strategy.
Rita’s appointment reflects PMP Strategy’s ongoing commitment to building capabilities that help leaders navigate increasingly complex business challenges. This momentum is backed by their accelerated international growth which ensure that clients benefit from both their deep local market knowledge and access to global best practices.
About PMP Strategy
PMP Strategy is an independent international strategy consulting firm whose distinctive strength lies in a partner team that combines pure consulting backgrounds with former C-suite operators — delivering deep sector expertise and strategic rigor in service of tangible, lasting impact.
For over two decades, we have served as trusted advisors to executive committees and investors across North America, Europe, the Middle East, and Africa. We operate across five key sectors where transformation is most critical: Telecoms, Media & Technology (TMT), Private Equity, Financial Institutions, Transport & Mobility, and Industry & Energy. Our Transversal Performance practice leads complex, cross-sector transformation programs, while our Innovation Lab — a dedicated team of AI experts — supports client engagements worldwide from our Paris headquarters and international office network.
PMP Strategy is a true partner to our clients, we work together hand-in-hand to build tailored strategies and accompany them through implementation, delivering measurable results that evolve with their ambitions.
Learn more at www.pmpstrategy.com
Press Contact :
Jennifer Campbell
+33 6 32 05 14 27
jcampbell@pmpstrategy.com
