Article published in Telecom Review on December 9th, 2024 for the Telecom Review Leaders’ Summit 2024
As the telecom and technology industries continue to evolve at a rapid pace, PMP Strategy stands at the forefront, offering unparalleled insights and expertise stemming from our broad network of experts across Europe, North America, the Middle East, and Africa. “It’s exciting to see the large Middle-Eastern operators expand their international footprints, enter new markets beyond their core telco business, and diversify their portfolios. This trend underscores the importance of international expansion and strategic partnerships in driving growth,” says Gilles Vaqué, President and Founding Partner at PMP Strategy.
Investment in next-generation connectivity, including 5G, 5.5G, and fiber, remains a priority. While developed regions have achieved significant deployment, emerging markets still require substantial infrastructure investment. “Operators in mature markets are now focused on monetizing their infrastructure, while those in emerging markets seek innovative models to expand coverage. They are adapting their models from telecom to technology companies, diversifying their activities across tech, media, and telecom,” notes Frederic Jover, Partner, and telecom infrastructure expert at PMP Strategy.
The resurgence of satellite services, particularly LEO satellites, is gaining traction again. This technology offers a competitive value proposition, especially in rural and urban areas. Operators must decide whether to leverage this opportunity or risk being left behind. “Satellite services are making a comeback, offering a viable alternative to traditional connectivity solutions. Operators need to define winning strategies with satellite operators to stay competitive,” explains Chrystelle Briantais, Partner, and satellite specialist at PMP Strategy.
International expansion is a critical strategy for telecom operators seeking to tap into new markets and drive growth beyond their traditional boundaries. By entering new geographies and diversifying their portfolios, operators can leverage new opportunities and mitigate risks associated with their core markets. “Expanding internationally allows operators to access new customer bases, enhance their service offerings, and achieve sustainable growth,” says Firas Mhedhebi, Managing Director, PMP Strategy Dubai.
Emerging Technologies: AI and Beyond
One of the most significant trends in the industry is the rise of emerging technologies, particularly generative AI (GenAI). This revolution is transforming operations and offering new avenues for growth and value creation. By integrating AI, companies can unlock value and enhance their competitiveness. However, it is crucial to define a responsible approach to AI, starting with AI governance and building trust by design. “AI is revolutionizing operations while offering new options for growth and value creation. It is a real disruption of existing models and a chance for business model reinvention,” says Olivier Leroy, Head of PMP Strategy Data & Innovation Lab.
Driving Growth through Technology
The tech sector, particularly cloud and data centers, is driving growth in the industry. “The AI boom has generated significant demand for cloud and data center investments, with data sovereignty becoming increasingly important,” says Jonathan Zelmanovitch, Partner, and data center expert at PMP Strategy.
Cybersecurity is another critical area, with players recognizing the need to build capabilities either in-house or through partnerships. “Cybersecurity is one of the most important needs for all players, driving business transformation and requiring significant investment,” says Housni Zniber, Managing Director, PMP Strategy Middle East and Africa.
Preparing for the Workforce of Tomorrow
As AI continues to evolve, companies must prepare for the workforce of tomorrow. This involves training employees to leverage emerging technologies and redefining organizational models. The concept of an augmented workforce, where AI enhances human capabilities, is becoming increasingly prevalent. “Operators need to think about the long run, preparing their workforce, and adapting human resource policies to the new technological landscape,” emphasizes Vivek Yadav, Managing Director, PMP Strategy Dubai.
PMP Strategy is committed to leading the telecom and technology industries into the future. By leveraging emerging technologies, investing in next-generation connectivity, and preparing for the workforce of tomorrow, we aim to drive transformation and growth. Our expertise and insights position us as leaders in these dynamic sectors, ready to navigate the challenges and opportunities that lie ahead.
Reflecting on the importance of regional growth and the role PMP Strategy plays in it, Zakaria Chouaib, Managing Director, PMP Strategy Middle East and Africa, shares his thoughts, “Through our global footprint and our dedicated focus on TMT and infrastructure sector, PMP Strategy bring pragmatic and tailor-made solutions that achieve lasting impact. We look forward to seeing how we can support the dynamic growth in the region.”
PMP Strategy is committed to leading the telecom and tech industries into the future. By leveraging emerging technologies, investing in next-generation connectivity, and preparing for the workforce of tomorrow, we aim to drive transformation and growth. Our expertise and insights position us as leaders in these dynamic sectors, ready to navigate the challenges and opportunities that lie ahead. We look forward to meeting you to explore how we can help you navigate the future of telecom and technology. Reach out to our team for a consultation and discover the transformative solutions we offer.
Press contact :
Jennifer Campbell
+33 6 32 05 14 27
jcampbell@pmpstrategy.com
