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The canal war will not take place!

By 22 July 2019April 10th, 2024Publications

In 2018, digital channels accounted for nearly 12% of sales, all industries combined. They account for 5 to 10% of the overall budgets of companies, or about 60% of their marketing budgets.

The growth of digital investments requires the cooperation of financial and digital teams to ensure their performance. It is essential for financiers to be trained in digital issues and concepts. Performance must be piloted through omnichannel.

Find the full article by Mathilde TIGNON and Alexis SZTEJNHORN:


digital vs finance compressed

Publication Le Journal Du Net :

article journal du net

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