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The importance of the Customer Effort Score in customer loyalty

Download the PMP x Mediatech-cx presentation

A few weeks ago,  PMP  and  Mediatech-cx joined forces to present  the results of a  study carried out in January 2020  with a representative panel of  2,080 people , in which you found comparisons of  CES on different customer journeys.  and  NPS® from several brands , in different business sectors, including  Energy Banking Insurance Telecoms  and  Transport during a webinar.

Net Promoter Score and NPS are registered trademarks of  Bain & Company, Inc., Satmetrix Systems, Inc., Reichheld Fred

IT Social and L’Agefi discuss the results of our study and the importance of improving its CES in the customer loyalty process.

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  article agefi

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