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” The Future of the French advertising market “

(Paris, 10 October 2023)

PMP Strategy (PMPS) is proud to announce that they have been retained by the Ministry of Culture and ARCOM to lead a prospective economic study on the 2030 advertising market and its impact on the media ecosystem. 

While today’s market is experiencing disruption from the uninterrupted rise of the major international digital players (search engines, social networks, subscription video-on-demand services), the media economy and the financing of their content (information, creation) depends in part on their ability to maintain their advertising revenues, and therefore to maintain their attractiveness to advertisers and agencies.

The approach will seek to identify the main factors (macroeconomic environment, strategy of the players, technological innovations, changes in usage, etc.) likely to impact the level of advertising investments on each channel. This phenomenon affects almost every country around the world, and the study promises valuable insights with global relevance. 

PMPS has previously accompanied the DGMIC and ARCOM and is honored to extend the collaboration to this important project. PMP Strategy is fully engaged in this new issue, crucial for the future of media in France.  The results will be available at the beginning of 2024, and will support the discussions underway at ‘Les États généraux de l’information.’  

About PMP Strategy 

PMP Strategy’s sectorial expertise extends to four focus areas: Telecoms, Media & Technology, Transportation & Mobility, Energy & Industry Decarbonization (with a focus on new energies, hydrogen, and decarbonization), and Financial Services & Institutions.

In addition to these sectors, we offer two transversal services: CFO advisory (including ESG management) and digital/e-commerce/customer experience consulting.  The sectors and offerings are cross-border, and in the past 18 months we have strengthened our Financial Services practice and established a dedicated Private Equity deal team. 

With a team of over 150 specialized consultants and a wide network of expert advisors, over the past 20 years, we have established ourselves as trusted partners to CEOs and CFOs through over 4,000 successful projects. PMP Strategy operates from three key hubs: Europe, North America, and the Middle East, each with distinct objectives.

We build enduring relationships with our clients by working collaboratively to find tailor-made and innovative solutions to the challenges they face. In addition to our sectorial expertise, our commitment to diversity, people-centricity, and openness are the foundations of our success and remain integral to our entrepreneurial practice. It’s a winning combination that has driven double-digit growth annually.  

Press contact: 
Jennifer Campbell 
+33 6 32 05 14 27

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